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What is growing from the Inside Up?

We developed the Inside Up Principle® around our belief that the key to sustaining consistent revenue growth is for you and your team to simultaneously develop the practices, habits, and growth mindset to keep pace with what your company is becoming. This means that an effective long-term revenue strategy needs to focus as much on building internal capacity as it does on sales performance. Our iterative development process is designed to help you do just that!


We’ll help you reach your sales goals by streamlining your revenue systems:

  • Strategies for your customer journey, sales, marketing, CRM

  • Practices around data analysis, governance, and internal learning

  • People, defining your sales team structure, roles, and talent priorities


We’ll help you ramp up your potential by defining your internal growth systems:

  • Context in areas like market, business model, and performance history

  • Identity through your purpose, mission, vision, values, and culture

  • Mindsets around strengths, blind spots, habits, and growth & learning

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A new way of thinking about growth.

In any business, there are four core tenets of long-term success: Identify and hire top talent, build great teams and cultures, grow your people and your business, and inspire excellence to see your vision become reality. It seems simple, but each of these tenets requires a proven process and methodology to be successfully implemented over time. By leveraging over 20 years of learning, growth and top-tier performance, we’ve reverse engineered the key business objectives that it takes to achieve tangible results:

  • Develop individual commitment to a culture of growth

  • Unlock unique talents through personal empowerment

  • Build a culture of strengths-based leadership


These business objectives play a critical role in long-term success for you and your team, but teams are made up of individual people. At the end of the day, an individual’s commitment to collective objectives completely depends on how closely it aligns with their own sense of fulfillment and purpose. So how do you make sure every person on your team is on a path to aligned individual fulfillment? 

By helping your team members develop regular, disciplined habits that cultivate their sense of gratitude, purpose, personal strengths, and goals, you empower them to tap into and utilize the core talents that are unique to who they are. When their unique strengths and talents are being recognized and fully utilized, their work takes on a totally new level of depth and meaning, and more importantly, they start to experience a sense of integration between their personal and professional goals—fulfillment! 

When you start to see the broad cultural shift that happens when an entire team operates from this kind of profound personal alignment… well, the results speak for themselves. 

Let us help you lead your team from the inside up! 

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