About Us
We believe big change starts on the inside.
Optitude® was founded on the core belief that whether you're talking about an organization, or the individuals that make it up, success always starts on the inside. Our approach centers around what we call the Inside Up Principle®. With over 20 years of boots-on-the-ground experience in sales leadership, we’re not afraid to roll up our sleeves to help you and your team ask tough questions, lean into your strengths, embrace your weaknesses, and create the change you want to see from the Inside Up.
Brian Wesley Kerlin
FOUNDER / CEO
Brian’s background as an entrepreneur and sales leader with over 20 years of experience with start-ups, second-stage companies and top-tier fortune 50 companies, is complimented by his genuine grit and approachable attitude, giving him a unique capacity to lead others to get things done when it really counts. Brian grew up in western Pennsylvania, in the heart of the "steel-city", where blue-collar-hustle is a way of life. His parents taught him that if you want something in life, you have to go out and earn it the old-fashioned way, by working hard every day. Brian has lived, worked and traveled throughout the United States, but he’s been calling Denver home for the past 10 years.
Our Core Values
WE ARE PEOPLE FIRST.
We believe that people make up the foundation of any business. We believe those people provide the greatest differentiated & unique value for all the clients they serve. We want to prioritize this value in everything we do.
WE WORK ON TRUST.
Relationships are the core of the work we do, and we don’t build relationships without mutual trust. We are ruthlessly dedicated to aligning with our clients through integrity and transparency in every aspect of our work.
WE ARE RESULTS DRIVEN.
Our work doesn’t matter if it doesn’t get us where we want to go. We constantly strive to insure we are accomplishing our client’s goals and moving towards continuous commitment to excellence in everything we do.
Our Mission
At Optitude, our mission is to empower first-time CEOs, founders, and entrepreneurs to navigate the complexities of the B2B market and achieve consistent, sustainable revenue growth. Leveraging over 20 years of sales leadership experience, we help B2B professional services-based businesses improve performance and scale their growth annually. Through our Inside Up Principle®, we develop tailored strategies and practices that enhance business performance and build internal capacity, ensuring our clients are equipped to evolve with their business.
Our Vision
Our vision is to be the premier partner for first-time CEO’s, founders and entrepreneurs seeking transformative growth in the B2B sector. We aspire to create a business landscape where emerging leaders have the tools, clarity, confidence, and capacity to drive consistent growth and achieve their full potential. By fostering improved business strategies, enhanced leadership skills, increased work satisfaction, and greater life fulfillment, we aim to set a new standard for sustainable business success and leadership development.