We believe big change starts on the inside.

Optitude  was founded on the core belief that whether you're talking about an organization, or the individuals that make it up, success always starts on the inside. Our approach centers around what we call the Inside Up Principle®. With over 20 years of boots-on-the-ground experience in sales leadership, we’re not afraid to roll up our sleeves to help you and your team ask tough questions, lean into your strengths, embrace your weaknesses, and create the change you want to see from the Inside Up. 

Brian Kerlin

FOUNDER / CEO

Brian’s background as an entrepreneur and sales leader with over 20 years of experience with start-ups, second-stage companies and top-tier fortune 50 companies, is complimented by his genuine grit and approachable attitude, giving him a unique capacity to lead others to get things done when it really counts. Brian grew up in western Pennsylvania, in the heart of the "steel-city", where blue-collar-hustle is a way of life. His parents taught him that if you want something in life, you have to go out and earn it the old-fashioned way, by working hard every day. Brian has lived, worked and traveled throughout the United States, but he’s been calling Denver home for the past 10 years. 

Our Core Values

WE ARE PEOPLE FIRST.

We believe that people make up the foundation of any business.   We believe those people provide the greatest differentiated & unique value for all the clients they serve.   We want to prioritize this value in everything we do.  

WE WORK ON TRUST.

Relationships are the core of the work we do, and we don’t build relationships without mutual trust.   We are ruthlessly dedicated to aligning with our clients through integrity and transparency in every aspect of our work.  

WE ARE RESULTS DRIVEN.

Our work doesn’t matter if it doesn’t get us where we want to go.   We constantly strive to insure we are accomplishing our client’s goals and moving towards continuous commitment to excellence in everything we do.

Our Mission

We strive to help organizations and the individuals within them achieve their personal and professional goals by empowering them to change from the inside up—inspiring a shift towards a culture of growth, personal empowerment, and strength-based leadership.  

Our Vision

We aspire to build a worldwide community of organizations and individuals who are committed to making a positive difference in the world and achieving life-long fulfillment by embracing a culture of growth, personal empowerment, and strength-based leadership.