A 4-Hour Workshop That Pays Off Like a 12-Month Strategy
If your B2B services firm is stuck between $500K and $10M, this on-demand workshop gives you the clarity to grow smarter—by defining your Ideal Customer, aligning your offers, and focusing your sales efforts where they count.
Ready to stop guessing and start growing? The Ideal Customer Profile Workshop is a practical, proven system designed for B2B founders and CEOs who want to break through the plateau, attract the right-fit clients, and scale with confidence.
You’re Not Alone —Every Founder Hits a Growth Wall
Whether you’re in year 1 or year 10 of your business, chances are you’ve felt the proverbial plateau and even sales slow-down. But why? Maybe because…
• Messaging that doesn’t land
• Sales that stall unpredictably
• Clients that aren’t quite the right fit
Here’s the thing: even the BEST businesses struggle when they’re not clear on who they’re selling to. The Ideal Customer Profile workshop will help you make it crystal clear.
Finally — A Clear Framework to Define Your Best Clients
The Ideal Customer Profile Workshop is a self-paced, expert-led course for B2B founders and CEOs who want to:
Define
their highest-value clients
Align
offers, pricing, and messaging
Focus
energy where it drives growth
Scale
their company with strategic clarity
Here's What You Get:
LEARN
4 Core Video Modules
Easy-to-follow, actionable training
ICP
Workbooks
Proven tools to build and refine your ideal customer profile
DEFINE
Case
Studies
Stories from real B2B founders who got clarity and results
SEE
ACCESS
Self-Paced Access
Learn on your schedule
Implementation Prompts
Real steps for real outcomes
IMPLEMENT
Stephanie,
Design Firm Founder
We had been targeting the wrong clients for over a year. Optitude’s ICP workshop helped us completely reset our strategy — we’ve doubled our close rate and feel energized again.
Built by a Top Growth Advisor for B2B Service Founders Like You
Brian Kerlin is the CEO of Optitude and a trusted advisor to 7-figure founders and B2B teams nationwide. He created this workshop after seeing too many founders struggle with stalled momentum simply because they were unclear on one thing — who they’re really built to serve.
This workshop distills what Brian teaches in his private consulting engagements, now made accessible for anyone ready to make faster, smarter growth decisions.
Built for B2B Founders, CEOs & Business Owners — At Any Stage
Whether you’re just getting traction or navigating new growth after 5+ years in business, this workshop is built for founders and CEOs who want to sharpen their sales and marketing, attract more ideal clients with fewer dead ends, and build a foundation that scales the right way.
Adam,
B2B Services CEO
The ICP Workshop is clear, powerful, and exactly what I needed to reconnect with the right market. Every decision feels easier now.
One-Time Payment:
$97
Try the workshop risk-free.
If after completing the course you’re not more confident in your Ideal Customer Profile, we’ll refund you, 100%. We only ask to send in your completed templates and notes, so that we can verify you did the work needed to achieve the workshop transformation.
Frequently Asked Questions
Is this for beginners or experienced founders?
Both. This workshop is designed for first-time founders and seasoned CEOs who are serious about defining and evolving their ICP — no matter how many years they’ve been in business.
How long does it take to complete?
The full workshop takes about 3–4 hours. You can complete it in a weekend or break it into short 30-minute sprints.
What if I already have a niche?
That’s great — this will help you go deeper, refine your positioning, and strengthen alignment across your business.
Can I get support if I get stuck?
Yes. You’ll get clear prompts and tools, and you can contact the Optitude team for extra guidance if needed.
Should my sales leadership also take this workshop?
Yes! There’s power in alignment within your leadership team and you will be happy you signed them up today.