Building a big idea into a 

business has its challenges.

A lack of Sales Expertise 

shouldn't be one of them.

  • Are you a first-time entrepreneur in the B2B space?

  • Are you generating $500K-$5M ARR, and less than 20% growth year to year?

  • Are you a CEO who's personally handling revenue & business development?


Perfect. Let's talk. 

Here at Optitude, we help companies like yours develop the systems and capabilities you need for consistent, sustainable sales growth, before you have the in-house team to do it for you.

Your vision's got legs.

You've made it past the start-up stage—where 90% of businesses don't. You know your product, you know your customer, you've got traction, and you're ready for things to take off. So why aren't they? Few things are more frustrating than knowing your business is ready for the next level and struggling to make time to push it there.

Big-picture thinking and boots on the ground. 

Getting help with day-to-day sales stuff would be great, but how do you know the sales expertise you can afford will be what your company actually needs? How can you also make sure you’re building a sustainable strategic sales process that will allow you to respond to market insights and adapt your growth plan as you go? 

That’s where we come in.

At Optitude we offer strategic sales guidance in a nimble structure that fits where your business is at. Our model allows us to roll up our sleeves and dig in, helping you and your team move past the day-to-day sales challenges to build the tools and long-term strategies you need to keep moving forward.


Helping you grow from the Inside Up.

We won’t just swoop in and execute a sales plan. Our goal is to help you and your team build the internal capacity you need to grow your business the way you want to—now and down the road. We call it the Inside Up Principle® and it's at the heart of everything we do.

Here's how it works...


Step 1

Collaborative Diagnosis

We’ll work closely with you and your team to asses where your company is at, define key growth opportunities, and identify potential barriers. Then we’ll translate that assessment into a comprehensive execution plan that we all feel like we can get behind.


Step 2

Execute, Learn

Our adaptive process allows us to rollout a market strategy, track insights, and iterate in real time so we can evolve our approach without missing a beat. Along the way we’ll help clarify your core customer groups, refine your value proposition, and make sure you’re getting the most out of your CRM system.


Step 3


Once we’re on track to meet your goals for continued growth, we’ll work with you to orchestrate a smooth transition plan—making sure you and your team have the tools, documentation and internal capacity you need to generate consistent and sustainable growth, now and down the road.    


I know that any company that engages Brian professionally will see results... from the janitor to the CEO, he delivers a shift in alignment.

Justin D.