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Building your capacity for

Are you a first-time entrepreneur in the B2B space?

Are you generating $500K-$5M ARR, and less than 20% growth year to year?

Are you a CEO who's personally handling revenue & business development?

Perfect. Let’s Talk.

Here at Optitude, we help companies like yours build the sales systems you need to generate consistent revenue growth, and the internal capacity you need to know it’s sustainable.

Your vision
s got legs.

You've made it past the start-up stage where 90% of businesses don't. You know your product, you know your customer, you've got traction, and you're ready for things to take off. But for a million reasons—limitations on time, bandwidth, resources, your team’s expertise, you name it—it’s just not happening the way you want it to. Few things are more frustrating than knowing your business is ready for the next level and struggling to actually push it there.

Your company is growing. Are you?

When you know your business is ready for the next stage of growth, it’s only natural to focus on your sales strategy. But after 20 years of working in sales leadership with companies ranging from start-ups to top-tier fortune 50 companies, we know that consistent, sustainable growth is not just about implementing the right sales plan. You also need to make sure you and your team are growing yourselves—increasing your internal capacity to keep pace with where your company is headed.

That’s where we come in.

At Optitude our model allows us to roll up our sleeves and dig in, helping you and your team build the sales strategies you need to meet your goals, while at the same time helping you and your team build the capacity you need to trust you can keep it up down the road. 


We call it the Inside Up Principle and it drives everything we do. 

Helping you grow from the Inside Up.

We developed the Inside Up Principle around our belief that the key to sustaining consistent revenue growth is for you and your team to simultaneously develop the practices, habits, and growth mindset to keep pace with what your company is becoming. This means that an effective long-term revenue strategy needs to focus as much on building internal capacity as it does on sales performance. Our iterative development process is designed to help you do just that!

Insde Up


We’ll help you reach your sales goals by streamlining your revenue systems:

  • Strategies for your customer journey, sales, marketing, CRM

  • Practices around data analysis, governance, and internal learning

  • People, defining your sales team structure, roles, and talent priorities


We’ll help you ramp up your potential by defining your internal growth systems:

  • Context in areas like market, business model, and performance history

  • Identity through your purpose, mission, vision, values, and culture

  • Mindsets around strengths, blind spots, habits, and growth & learning

IUP Diagram-01.png

Here’s how it works...




Collaborative Diagnosis

We’ll work closely with you and your team to assess where your company is at and define key growth opportunities both inside and out. Then we’ll translate that assessment into a comprehensive program plan that we all feel like we can get behind.

Execute, Learn


Our iterative process allows us to efficiently roll out a revenue strategy, track insights, and adapt in real time so we can evolve our approach without missing a beat, helping you and your team develop sustainable systems and practices to achieve your long-term growth objectives.



Once we’re on track to meet your goals for continued revenue growth, we’ll leave you and your team with a comprehensive Sales Operations Training Manual, and the tools and capacity you need to generate consistent and sustainable growth, now and down the road.    


I know that any company that engages Brian professionally will see results... from the janitor to the CEO, he delivers a shift in alignment.

Justin D.
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